About us

The Story Behind

We are a team of change-makers who believe that every jute product can create a better future for the planet and its people.
Our Mission:
To promote Jute as a leading
Reusable Green Solution.

Jute Avenue began when a well-decorated Bangladeshi Military officer, Major General Humayun Khaled (retd.) started working for the Jute Industry of the Bangladesh Government, as the longest-running Chairman of BJMC (Bangladesh Jute Mills Corporation). He quickly realized the future of Natural Fibre and why Jute is called the Golden Fibre of Bangladesh. He absolutely fell in love with it in no time. Seeing his passion every day even after work, his daughter, Zareen Khaled, began her career in this industry with him. All the love, passion and experience needed a name and a structure – Jute Avenue. 

Jute Avenue is a conscious producer with some of the best artisans in Bangladesh. Together with a small but professional team, Jute Avenue is able to supply and export any volume of Jute goods. With a very strong understanding and liaison with the public and private sectors in Bangladesh, Humayun Khaled has earned his name and true recognition in the global market as a Bangladeshi who is passionate and knowledgeable about the uses and implementation of Jute. 

As a Canadian-Bangladeshi currently living in Toronto, Zareen specializes in Marketing as well as Advertising and explores market opportunities for Jute. 

Jute Avenue is a concern of The 6th Avenue registered in Bangladesh and in Canada. Other brands under The 6th Avenue are:

  • T6A Digital: A Marketing & Advertising Agency
  • Desher - দেশের: A Sustainable Family Farm
  • Coworking Space Dhaka
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Our numbers that speak

We have numbers that push us to give our best and make sure that we break our own records. We are happy to be growing and using more jute day by day.

Jute goods exported
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Product Lines
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Countries Touched
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Families Involved
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